RESEARCH - Advanced Portfolio in Media - The Beginning of Team Go For Gold

THE BEGINNING:

This blog is going to consist of blogs about mine and my team member’s progress throughout our Advanced Production Task. I am going to regularly update my blog to record the stages that my team members and me will undertake in order to complete this task for A2 Media Studies.

Our Group:

Our team is called Team Go for Gold and the members of this group are me, Kate Haycock, Vanessa Solomon and Louisa Marshall.

Brief:

For our Advanced Portfolio Task we have to create a promotion package for the release of an album which must include a music promo video.

Our Idea:

Our chosen song for our music video is ‘Kings of Leon – Use Somebody’ as this was the best suited song to match the narrative of our video. The concept of our music video is a lonely girl meet up with her friends, however she then realises she has been stood up and continues her journey around London. During the video there is an equally lonely boy who coincidently goes wherever she goes but they never notice each other.  The reason behind our story is that the girl is alone in a big city and this is where strangers are passing on a daily basis but always remaining anonymous. The story ends with the girl and boy noticing each other and as they smile at each other our video ends.

Our Pitch: APPROVED

The beginning stage for our group was to post a pitch for our idea which we undertook on Friday 15^th October. For this task we created a presentation which explained the conventions of a music video, the story of our video and our research into the genre of our song. We also including information on our ancillary tasks which explained which member were responsible for each task and developed a style that would be used on each product to ensure there is a link between each one.

For the ancillary task my responsibility is to create stickers and a home page for a website. The other members in my group are creating a digipak, posters and merchandise products such as T-shirts.

Our PowerPoint Presentation:

Mood boards:

This mood board represents alternative rock with images of bands, venues and gig tickets. This enabled me to identify styles within the genre we are creating our video for.

This mood board represents London as this is our main location for our video.

This is a mood board for album covers from bands that come under alternative rock. This allowed us to identify similarities which will help us for our ancillary product when Kate Haycock has to create a digipak.

This mood board represents the concept of our story which is a lonely girl in a big city.

Story board:

Research into the artist:

The artist of our chosen song is Kings of Leon and I researched into them by looking at their original work such as their previous music videos, particularly the one for the song we have chosen, and their website and posters.

As I am creating a website as part of my ancillary task I looked at the Kings of Leon website to identify the conventions of a band website and particularly the style of Kings of Leon’s work. Below is the home page of Kings of Leon’s Official Website.

I looked at their whole website which enabled me to identify what a band website usually consists of and this is articles, events and tour dates, information about the band, a gallery and and other information such as the bands merchandise. 

Website: http://www.kingsofleon.com/

I also looked into some of Kings of Leon's existing work such as their previous music video's. In particular i looked at their existing video for the song we have chosen for this task. Analysing their music videos enabled us to identify their style and the mise-en-scene they use. In addition this provided us with an idea about costumes, setting as we took into consideration the mise-en-scene for our own idea.

Kings of Leon - Use Somebody Music Video

http://www.youtube.com/watch?v=LWhairF_DS8